'The Super Bowl is one of the biggest stages in the world, it's an entertainer's dream to be on a stage like that,' Rihanna previously said in an interview with the Associated Press. In 2021, The Weeknd reportedly spent 7 million (5.8 million) of his own money to put on the show, as did Dr Dre the year before that. Dre's 2001 album which was released in 1999 shot up to number 9 on the Billboard 200 albums chart following the performance, with sales of the album increasing by more than 200%.Īdditionally, the performances themselves could garner artists' nominations for large awards like the Emmys. Eminem's 2005 compilation album ' Curtain Call: The Hits' rose to number 10 on the Billboard 200 albums chart in the week following the show. Dre and Eminem's albums skyrocket on the chart. Sunday's big game is expected to be enjoyed by more than 100 million people, Variety reported.įollowing the 2022 half-time show, Billboard saw both Dr. The Weeknd isnt cutting any corners when it comes to putting on a sensational Super Bowl Halftime Show, and to him, all the work is worth it. Blige, and Snoop Dogg perform during the Pepsi Super Bowl LVI Halftime Show at SoFi Stadium on February 13, 2022.įorbes has touted that performing at the Super Bowl brings many benefits including exposure to a huge audience.

The weeknd spent money on super bowl